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Virgin Voyages

Brand Marketing + Art Direction

I lead the design strategy across a diverse range of platforms and mediums. From crafting impactful marketing materials like website treatments, emails, and printed pieces to shaping the User Interface of our app through icons and artwork, I ensure cohesive visual storytelling that resonates with our audience while aiming to deliver compelling designs that enhance user experiences and reinforce Virgin Voyages' brand identity.

A few examples of website and email marketing

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Printed spread in the Rolling Stone magazine

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I also developed the brand identity for the newly launched Virgin Voyages Sailing Club, a loyalty program to reward repeat cruisers. I designed unique logos for the program and its tiers, and crafted the look and feel for all related marketing materials.

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Blue Extras Tier

Deep Blue Extras Tier

Club 485c (secret top tier)

Imagery and image design treatments to convey the dazzling, dreamy world of perks in the Sailing Club.

Iconography style and branding application

Creating stamp-like graphic treatments became a hallmark of the brand, adding a distinctive and recognizable element to our visual identity. We utilize these every day, from holiday creative material to value prop reminders, making our materials instantly identifiable and memorable to our audience.

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Another unique design that is crucial to the Virgin Voyages brand is the use of collages. I helped create and guide the art direction of the collages from web to app, to in-room entertainment UI in the cabin tablets

Collage art created for editorial guides showcasing each travel destination

Music record collage designs for in-room entertainment

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